You're not a pigeon.

Stop trying to fit into someone else's brand formula. Discover what makes you irreplaceable—then claim it.

Brand strategy and marketing support for creatives who refuse to be caged.

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The Problem

Here's Why "Personal Branding" Feels So Gross

You’re talented. You work hard. You know you’re good at what you do.

But every time you try to “market yourself,” it feels fake. Like you’re performing instead of being you.

That’s because you’re not a product to be packaged.

You’re a rare bird trying to fit into a pigeonhole.

And rare birds need different instructions.

Most branding advice assumes:

  • You should sound “professional” (read: boring)
  • You should have one clear niche (even if you contain multitudes)
  • You should minimize what makes you different (to appeal to everyone)
  • You should follow a formula (that worked for someone else)

But here’s the truth:

What makes you different is what makes you valuable.

Your “weird” background is your competitive advantage.

Your authentic voice is more magnetic than any polished persona.

You don’t need to fit in. You need to stand out.

The Solution

What if you could build a brand that actually feels like you?

Imagine:

  • Talking about your work without feeling fake or salesy
  • Knowing exactly what makes you different (and how to say it)
  • Attracting the right people instead of everyone
  • Showing up confidently because you know your value
  • Building a business on your terms, not someone else’s formula

That’s what happens when you discover your rare bird status.

Not “personal branding.” Not a manufactured persona.

Just strategic clarity about what makes you irreplaceable—and how to share it with the people who need you.

This is for you if:

✅ You’re a creative entrepreneur, freelancer, or consultant building on your own terms

✅ You’re talented but struggling to articulate what makes you different

✅ You’re tired of sounding like everyone else in your field

✅ You refuse to choose between authenticity and success

✅ You’re ready to claim your space (but need language and strategy to do it)

✅ You know you’re a rare bird—you just need help proving it

This is NOT for you if:

❌ You want quick hacks or formulas (this is deep strategic work)

❌ You’re happy blending in (more power to you, pigeon)

❌ You want someone to just tell you what to do (this requires YOUR thinking)

❌ You’re looking for traditional “professional” branding advice (this is different)

Who’s Behind Rare Bird?

I’m Rachel, and I’ve spent 20 years watching talented people disappear because they didn’t know how to talk about themselves.

I’m a copywriter and marketing strategist who’s worked everywhere from tiny nonprofits to major agencies. I’m also a screenwriter and filmmaker, which means I’m obsessed with storytelling—especially the true stories we tell about ourselves.

Here’s what I know:

The creative world is full of incredibly talented people who are broke, burnt out, or gave up entirely. Not because they weren’t good enough, but because nobody taught them how to claim credit for their genius.

I created Rare Bird because I was tired of watching creatives and artists:

  • Shrink themselves to fit someone else’s formula
  • Sound generic because they thought that’s what “professional” meant
  • Hide their most valuable qualities because they seemed “unprofessional”
  • Give up because they couldn’t talk about themselves without feeling gross

This work is different because I’m different.

I don’t do corporate speak. I don’t believe in formulas. I don’t think you need to sand down your edges to be successful. (gross.)

I believe your rare bird status is your strategy.

Your “weird” background is your competitive advantage. Your authentic voice is more magnetic than any polished persona.

And I’m here to help you claim it.